FoundHer Fire is for experienced women, women who have lived, who are ready to turn their plot twists into powercards, women who are not done yet. If you’re in your plot twist era, if you’re asking “what’s next?” or “is this it?”, if you’re craving clarity, connection, courage and proper coaching without the fluff, this is for you.

I’ve trained and coached individuals in companies across the globe from Hello Fresh, to McLaren, to COTY, to JCB, The Gym Group, Hello Fresh to Santander. I design and run globally recognised women in business programme and work with globally recognised thought leaders in performance; including Kate Richardson-Walsh, Penny Haslam and Sara Davies.

I’ve coached individuals launching their business, I’ve coached women scaling their businesses, I’ve worked with women navigating change and personal challenges whilst still performing in work, I’ve coached women who are looking to become more visible and claim their seat at the top table. I’ve coached high functioning women whose ADHD diagnosis in midlife has demanded a whole heap of coaching and thriving strategies.

In a world that is unregulated, I am qualified. I’m an Emergenetics Associate, a NLP Practioner and an advanced Coach and I’m a fellow of LPI (Learning and Performance Institute).

All my training programmes provide a combination of brain science, psychology and proven frameworks to embed and promote mindset shifts.
I put brain science into leadership and performance and potential through practical, realistic and established practice. And I’ve built the room for you, bringing in all the experience, collaboration and need.

Absolutely. Success that looks good isn’t always success that feels good. This space is for women who want to feel it again — to build their next chapter with joy, alignment and fire. No shame. No fixing. Just a shift toward what really matters. This is for women working it all out because what drove them in their 20s and 30s ain’t working now. This is for women who are listening to the tap of time and are ready to make it count for them, count now, no more next time. Women ready to invest in themselves, perhaps for the first time ever in their lives. Women ready to claim their Fck You Sequel. Women ready to not waste one more minute in rooms that no longer server them.

You can take what you need, when you need it. All sessions are drop-in, replays are available and the resources are there whenever you are. This is support without pressure, growth without guilt. And I also know that when you manage your energy, not your time, everything changes. I know when you work out where you want to place your fcks to give, your impact, your influence, you will invest in yourself more. You can pour your whole self in or simple indulge in a replay or access a framework - it’s up to you. There’s four hours scheduled a month, a whatsapp channel for community and collaboration.

After your 3-month founder rate of £297, you move to a monthly rolling membership at £99/month. No price hikes. No lock-in contracts. Just a space that serves you, as long as it serves you. Your first three months is not refundable, if you sign up, you sign in. If you don’t show up - that’s on you my friend. I’ll give you a bit of a nudge but there’s no show downs in this space.

All of it - that’s the point. This works on the whole of you. When you work on your mindset, on your resilience, when you invest in yourself it positively impacts all areas of your life, your leadership and your business supercharging how you cope. Managing midlife, juggling the mental load ricochets into every aspect of your life, impacts your peak performance and your success. Developing your strategies to thrive, to succeed, to crack on in your professional and your personal life underpins this entire programme. Guest experts will bring in the stuff I’m not qualified to gift, this is your access all areas to all the stuff you need to crack on with purpose, joy and potential.

I’m an NLP practitioner, an Emergentics Associate (putting brain science and purpose into leadership, into performance), an advanced coach. I’m a Business Mentor, I’ve lectured in leadership and resilience and spent many years as a Communications Director building businesses and teams before moving into a Workplace Consultant and People Director strategic roles placing people at the heart of all strategies. I’ve got all the badges for lived in experience setting up my own business 23 years old when I was pregnant with my daughter. And I’ve navigated some shit storms including divorce, trauma, tragedy which ensures I practice what I preach - and I’ve had to practise it A LOT. I’ve worked with global companies, UK-based companies and founder-run businesses. Clients range from McLaren to Exolum to JCB, Hello Fresh, The Gym Group, Santander, Boots and the FA.

In a nutshell; you will get you. You will know who you are, what you stand for, how you are going to show up and you will have the tools to build and develop your resilience whatever life and work throw at you. You will be better able to navigate the humps in the road.

You will no longer apologise for the amazing human you are and you will show up confidently in everything you do. You will feel lighter, you’ll have clarity, focus and you’ll give yourself permission to be unashamedly, beautiful you. You will know where to place your energy to create impact and you will get you back.

You can cancel anytime after the first three months - that’s paid in full as you come in. And that’s because I know if you give yourself three months, what you will get out is bloody gold. After that if it’s not serving you, drop me an email and you’re out. No drama, no guilt trip. But we think you’ll want to stay - because once you’ve felt what it’s like to be in the right room, you’ll never want to go back to the wrong ones..