This is your “You First Strategy”
THE FOUNDHER FIRE COLLECTIVE
A high-touch, high-impact community for women in business, a sacred space to redefine what comes next with clarity, courage and no bloody compromise.
A complete eco-system where experienced women in business come to collaborate, connect and remember who the hell they are; and lead from there; finding their fire - and keeping it.
For women in business who’s life stage connects them, who no longer want to figure this out alone and do it in a room of wisdom, belonging, connection and community.
For business owners, business leaders, for scale ups and start-ups, this is where you realise the power of cognitive diversity, collaboration and contribution. Together we rise.
This is not a membership telling you to do more. That's really, really important. It's how you be more present, be more intentional, be more honest, be more true, be more you, be more at ease, be more joyful, be more peaceful. .
“Honestly sarah, I’m loving this so much, doing the work with you is brilliant because it’s making me think again and think differently which I’ve just not done in so long because of everything that’s happened. You’ve given me the space and control of me again.”
“What makes Sarah truly remarkable is her commitment to rising together. She doesn’t just create opportunities for herself - she creates them for others. She connects people, amplifies voices, and never misses a chance to shine a light on someone else’s brilliance. Her success is shared, her leadership is collective, and her legacy is already taking shape in the lives she’s touched.
Manchester has a rich legacy of women who have made history by lifting others - Sarah is one of them. She is grounded, generous and brave. Her work is not just about today - it’s about building the future. A future where women know their worth, use their voice, and feel powerful enough to make change happen.
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Time to live with purpose, passion & joy.
FoundHer Fire is a collective, a space, a place, a membership for women in their plot twist era. The ones who walked away, started again or finally simply stopped asking for bloody permission. The ones who have an itch to do something different, to put themselves at the heart of the plan and the ones who are thinking ‘what’s next for me?’
It’s the comeback club for women who know they’re not done yet, women who are done performing success and ready to feel it. Women ready to get busy living with purpose, passion and all the blinking joy.
This, my friend, is your sequel season. And you get to define it. No more squeezing into boxes that no longer fit. No rules. No gatekeeping. Just real support, sharp strategy, real-world coaching and training and women who get it.
FoundHer Fire is where brave, bold, brilliant women stop treading water and start rising. Where you’re done shrinking to fit. Where the “maybe someday” list becomes your new power list. Where it’s finally time to back yourself. Where you find the right room with the right conversations. Where we rise together, stronger.
If you’ve ever thought, “I can’t keep doing it like this,” this is where you do it differently - and don’t do it alone.
It’s where you crack on. Ready?
There will never be a perfect time to prioritise yourself. The fabulous women in FoundHer Fire all said the same thing - until they didn't.
This is your human scaffolding system.
This is where you come to get the support, the cheerleading, the training, the coaching and the accountability to decide how you get to where you want to be, to decide where the next chapter takes you or simply define where you want to place the fcks you have to give.
Otherwise known as your peace, your purpose and all of the crackonability. It’s a reset. A reinvention. A reminder that plan B, C or D can be the best one yet.
It’s for the ones who are not done yet, women who frankly are just getting started. The late bloomers. The pivot queens. The ones who’ve had enough. The brilliant women who are keen for more, more drive, more ambition, more me. Women who are ready to back themselves, back others and are not done.
It’s where coaching meets honest conversation meets collaboration and joins forces with courage.
FoundHer Fire is for experienced women who:
Are tired of second-guessing themselves in rooms they’ve outgrown
Are building their sequel season - one that actually feels like them
Want to turn life’s WTF moments into power plays
Are ready to build success that feels as good as it looks
Crave a circle where challenge is laced with cheerleading - and no one’s waiting to catch you out
Are ready to crack on and build something brilliant after life got lifey.
Comebacks. Career redirections. F*ck You Sequels. The Success of You Revelations.
If you’re done shrinking to fit and ready to own your next move - welcome in, this is your place. This is where you belong..
You belong here.
FoundHer Fire is for the fixers, the one’s holding the sky up for everyone. She is running a business. She is leading in business. She is always on.
She is constantly scanning for danger. She keeps her constant worry a secret because she wants to make sure everyone else around her is okay.
She wishes that sometimes she could just run away and hide for a bit and someone would just take care of her for once. She wishes someone would just make the decisions and it wasn’t always on her. She wishes that someone would get it, the worry, the niggles, the overwhelm, the lack of energy but she doesn’t ask for help.
The Fixer manages everyone else’s problems. She runs the business, leads the teams, organises the holidays, brings the fun, runs to the shops, makes sure everyone is okay. She hides her own stress because she frankly doesn’t have time to think about herself. She’s too busy fixing, people pleasing and holding the sky up.
She absorbs more and more, she’s smiles, she helps, she cares and she’s always on. She is everyone else’s cheerleader and champion. She is her own worst critic, thinking she needs to do more, better, faster. She lives in a world of should.
She is high performing, high achieving and yet now often loses focus, is distracted, feels on edge and still she holds it all in. She is everyone else’s caretaker; making the money, bringing the fun, the plans, the organisation, watching for any blips to fix so everyone else is okay. Her success depends on everyone else’s success but something is missing.
For the woman ready to turn “maybe one day” into “today.”
This is the space where you stop performing your potential and you own it. Where high-functioning anxiety meets grounded support. Where courage isn’t just talked about, it’s turned into action. Where self-belief gets built back from the inside out. It’s the human scaffolding you’ve been holding up for everyone else; finally, for you.
No titles needed. No permission required. Just the quiet, certain knowing: you’re not done yet.
What you’ll get
FoundHer Fire is a collective - not a course and definitely not just another space to be busy. It’s where you crack on.
It’s where you get:
🔥 Coaching & high-impact training to move from stuck to self-led
🔥 Strategic advisory circles with women who get it and get you
🔥 Hot Seat sessions in the Coaching Café for strategy, clarity & truth
🔥 Monthly Implementation Weeks (action layered on intention)
🔥 Guest Experts on style, hormones, finances, leadership, identity
🔥 The Lab – where you get to test and refine your ideas with a hive mind behind you
🔥 A dedicated community platform and WhatsApp group for real, unfiltered connection (no code-switching required)
🔥 The Inner Edge™ Principles - science-backed frameworks for clarity, energy, resilience, and purpose
This isn’t about doing more. It’s about returning to yourself, with more honesty, more power, and more fire than ever.
“To say it’s been a game changer for me would be an understatement! I’ve had to deal with two very difficult situations recently and when usually I would have fallen apart I have found I’ve been able to deal with them in a very measured way and not allowed them to consume me and focus on all the positive I have in my life. I would highly recommend this course for any woman feeling they just need something!”
This isn’t about ego. This is about self-intention...
This is about becoming - not proving. It’s about doing it on purpose, with purpose, peace and a whole heap of joy with some additional FFS’s because let’s be real.
My Why.
Why I created this collective?
After 30 years working with global businesses and 23 years of running a business and parenting, I've been that woman - the one making it all happen while silently wondering "is this it?" The one caught up in all the noise about what I think I should be doing based on what it looks like everyone else is doing. And I never found the right room to support, protect, champion, collaborate, learn.
I couldn’t find the room I needed - so I built it. I talked to the women in my world about what they wanted, what they needed, what would help and not be another bloody thing of the list that never ends.
I created FoundHer Fire for the woman I once was. The one holding up the sky for everyone else. The one who looked successful on the outside but felt like she was disappearing behind her own life. The fixer. The not-so-quiet force. The woman with a brain full of ideas but no bloody time or space to think, let alone breathe.
I know what it feels like to wonder if you’ve missed your moment - to ask yourself “Is this it?” while juggling mortgages, meetings, menopause and a million to-dos. I know the ache of ambition, the itch of not done yet with nowhere to put it. I know what it’s like to want something more - not just bigger, but truer.
So I built the room. For me. For you. For us.
FoundHer Fire is the space I wish I had when I was rebuilding, reimagining and rewriting the rules. It’s not about doing more - it’s about finally doing you.
No more waiting. No more shrinking. No more “next time.”
“Before I worked with Sarah, I felt I had lost myself professionally. Through this programme, I have shifted my mindset from a negative spiral to focus, clarity and working with my energy systems.”
What Makes This Different?
It's real, practical & rooted in Brain Science.
This is different.
This isn’t a coaching programme pretending to be a community. And it’s definitely not a fluffy girl-boss group where everyone’s ‘smashing it’ but no one’s telling the truth. And you won’t find any mention of any goddamn hustles.
This is rebellion in real time - and reinvention with scaffolding. Where you reclaim YOU.
We combine strategy with soul (not woo and whispering into the moon at midnight but stuff that is meaningful to you, mindset with momentum and coaching with straight-talking community. It’s not just what we do - it’s how we be. No egos. No performative nonsense. Just blinking smart, brilliantly fabulous, experienced women backing each other without apology.
It’s for women who’ve:
Been quietly edged out of places they once belonged or realised they been in the wrong room
Held everyone else up for years and can’t do it anymore
Built shiny LinkedIn success stories but feel hollow on the inside
Function on autopilot while quietly crumbling under the surface
Lost clarity, confidence and a sense of who the hell they really are
Want to be in a room with brilliant women, connecting, collaborating, contributing
It’s where overfunctioning stops being the survival strategy.
Where thinking about change gets replaced with actually doing differently.
It’s where you master the limiting beliefs that take up too much space in our brain.
It’s where you find your fire and keep it.
If you’re still putting everyone else first, you don’t have a next chapter - you’ve got another round of running on empty. FoundHer Fire is where you stop shrinking, stop smoothing, and finally crack on with the life that’s yours.
“This is making me feel that this time I can make a lasting change, having known for so long; but having been stuck in perpetual fixer mode, which has kept me from recovering from burnout.”
Why now?
Let’s be honest - no one told us that “having it all” would come with the hidden cost of our peace, energy and joy. We wore the mask, smiled through it, and held the sky up. Now it’s time to carry ourselves.
This is where you belong
Here’s the thing: who you surround yourself with shapes everything. Your mood, your mindset, your momentum. You don’t rise in isolation - you rise in rooms that reflect your fire.
It’s time to choose rooms that challenge and charge you, not drain you.
This isn’t about boardroom titles, status or power plays. It’s about rewriting the rules, building a second act on your own terms, and doing it in a space that values:
Structure that offloads stress
Simplicity over perfectionism
Courage over confidence
Community as the foundation of happiness
Rest, boundaries and joy as strategic tools
You’ve reinvented, adapted, and supported everyone else. Now it's time to create the most powerful, peaceful, purposeful chapter of your life.
This is where you walk in and exhale. No gatekeepers. No gurus. Definitely no cockwombles. Just women with lived-in wisdom, real ambition and zero interest in nonsense. Narcissists need not apply.
The Investment
You’ve done the graft. You’ve led, built, held it all up. Now it’s your time.
As a founding member of The FoundHer Fire Collective, you’ll join at our exclusive founder rate:
£111 pcm with a three month commitment.
After that, you’ll move to a rolling monthly membership - stay as long as it serves you, cancel anytime. No contracts. No catches.
Because making space for your fire shouldn’t come with friction.
APPLY TO JOIN
FoundHer Fire — Application Form
The room you’ve been holding out for. The one where you finally exhale.
Where you are ready to stop disappearing behind your life and start becoming the woman you always knew you were - she’s just been hidden for a bit..
This is where the plot twists become power cards. Where you stop second-guessing yourself, stop giving your energy to the wrong rooms, and start backing yourself with clarity.
If you’re waiting for “the right time” to back yourself, you’re stuck in the Next Time Trap and it’s the fastest way to burn through years without ever feeling the success you’ve built. FoundHer Fire is the system that flips “one day” into “day one.”
The Collective is where you come to breathe again.
To finally stop shrinking behind your life - and start living it.
And your Inner Edge™ is your power card.
You’re not late. You’re right on time.
Applications are open now.
We’ve kept this short because you’ve got sh*t to do. If it’s a fit, you’ll hear from us soon with your personal invite.
FoundHer Fire is the room you’ve been waiting for - if you’re done second-guessing, shrinking, or holding the sky up for everyone else. It’s where you come back to yourself, get clear on what matters and start moving like you mean it.
That’s it. Hit submit. Now is your time.
FAQs
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FoundHer Fire is for experienced women, women who have lived, who are ready to turn their plot twists into powercards, women who are not done yet. If you’re in your plot twist era, if you’re asking “what’s next?” or “is this it?”, if you’re craving clarity, connection, courage and proper coaching without the fluff, this is for you.
I’ve trained and coached individuals in companies across the globe from Hello Fresh, to McLaren, to COTY, to JCB, The Gym Group, Hello Fresh to Santander. I design and run globally recognised women in business programme and work with globally recognised thought leaders in performance; including Kate Richardson-Walsh, Penny Haslam and Sara Davies.
I’ve coached individuals launching their business, I’ve coached women scaling their businesses, I’ve worked with women navigating change and personal challenges whilst still performing in work, I’ve coached women who are looking to become more visible and claim their seat at the top table. I’ve coached high functioning women whose ADHD diagnosis in midlife has demanded a whole heap of coaching and thriving strategies.
In a world that is unregulated, I am qualified. I’m an Emergenetics Associate, a NLP Practioner and an advanced Coach and I’m a fellow of LPI (Learning and Performance Institute).
All my training programmes provide a combination of brain science, psychology and proven frameworks to embed and promote mindset shifts.
I put brain science into leadership and performance and potential through practical, realistic and established practice. And I’ve built the room for you, bringing in all the experience, collaboration and need. -
Absolutely. Success that looks good isn’t always success that feels good. This space is for women who want to feel it again — to build their next chapter with joy, alignment and fire. No shame. No fixing. Just a shift toward what really matters. This is for women working it all out because what drove them in their 20s and 30s ain’t working now. This is for women who are listening to the tap of time and are ready to make it count for them, count now, no more next time. Women ready to invest in themselves, perhaps for the first time ever in their lives. Women ready to claim their Fck You Sequel. Women ready to not waste one more minute in rooms that no longer server them.
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You can take what you need, when you need it. All sessions are drop-in, replays are available and the resources are there whenever you are. This is support without pressure, growth without guilt. And I also know that when you manage your energy, not your time, everything changes. I know when you work out where you want to place your fcks to give, your impact, your influence, you will invest in yourself more. You can pour your whole self in or simple indulge in a replay or access a framework - it’s up to you. There’s four hours scheduled a month, a whatsapp channel for community and collaboration.
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After your 3-month founder rate of £325, you move to a monthly rolling membership at £111/month. No price hikes. No lock-in contracts. Just a space that serves you, as long as it serves you. Your first three months is not refundable, if you sign up, you sign in. If you don’t show up - that’s on you my friend. I’ll give you a bit of a nudge but there’s no show downs in this space.
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All of it - that’s the point. This works on the whole of you. When you work on your mindset, on your resilience, when you invest in yourself it positively impacts all areas of your life, your leadership and your business supercharging how you cope. Managing midlife, juggling the mental load ricochets into every aspect of your life, impacts your peak performance and your success. Developing your strategies to thrive, to succeed, to crack on in your professional and your personal life underpins this entire programme. Guest experts will bring in the stuff I’m not qualified to gift, this is your access all areas to all the stuff you need to crack on with purpose, joy and potential.
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I’m an NLP practitioner, an Emergentics Associate (putting brain science and purpose into leadership, into performance), an advanced coach. I’m a Business Mentor, I’ve lectured in leadership and resilience and spent many years as a Communications Director building businesses and teams before moving into a Workplace Consultant and People Director strategic roles placing people at the heart of all strategies. I’ve got all the badges for lived in experience setting up my own business 23 years old when I was pregnant with my daughter. And I’ve navigated some shit storms including divorce, trauma, tragedy which ensures I practice what I preach - and I’ve had to practise it A LOT. I’ve worked with global companies, UK-based companies and founder-run businesses. Clients range from McLaren to Exolum to JCB, Hello Fresh, The Gym Group, Santander, Boots and the FA.
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In a nutshell; you will get you. You will know who you are, what you stand for, how you are going to show up and you will have the tools to build and develop your resilience whatever life and work throw at you. You will be better able to navigate the humps in the road.
You will no longer apologise for the amazing human you are and you will show up confidently in everything you do. You will feel lighter, you’ll have clarity, focus and you’ll give yourself permission to be unashamedly, beautiful you. You will know where to place your energy to create impact and you will get you back.
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You can cancel anytime after the first three months - that’s paid in full as you come in. And that’s because I know if you give yourself three months, what you will get out is bloody gold. After that if it’s not serving you, drop me an email and you’re out. No drama, no guilt trip. But we think you’ll want to stay - because once you’ve felt what it’s like to be in the right room, you’ll never want to go back to the wrong ones..