Meet Me.
It's the one all about me.
Pull a chair up, get yourself comfy and have a little read about how I can bring some energy, motivation and fun to your training, development and L&D frameworks to create training programmes and coaching that work long after you, the delegates have left the room.
I work with brilliant humans and the businesses they power to unlock one thing: The Inner Edge™ — your personal advantage.
This isn’t about pushing harder or spinning in another performance loop. It’s about rewiring how people think, behave and lead, so the shift sticks. Whether I’m coaching a founder, training senior leaders, future leaders, or overhauling organisational culture, I help people lead themselves better — from the inside out. The Inner Edge™ Principle is the foundation of everything I do. Because success starts in your head long before it ever lands in your hands. It’s the sharpener of your thinking, the regulator of your energy, the quiet confidence that says “I’ve got this” even when the ground feels shaky.
It’s where resilience meets emotional clarity, energy mastery, and mindset leadership — it’s our personal advantage.
So yes, I bring the brain science and I serve it up with northern grit, a no-nonsense tone, and a deep respect for what it means to be human at work. No tokenism. No beige. No box-ticking.
I’m here for the real conversations. The ones that crack things open. The ones that move people. The ones that help you lead with less noise and more nerve.
But how fabulous am I really, I hear you ask?
Well, let me tell you. I am fabulous, relevant, relatable and engaging. Or take a look at some of the testimonials on the home page.
And if awards help credibility, I'm also an award-winning trainer, facilitator and workplace culture consultant. I'm in the business of behaviours, a business, performance and resilience coach enabling individuals and organisations develop success mindsets embedding positive behaviours for change.
I enable individuals and organisations to look at things differently, to behave differently to do differently. Which cascades from professional success to personal development to workplace culture.
I've harnessed years of front-line experience (this means I have A LOT of years of lived-in experience) to help support and develop individuals.
Whether it is developing award-winning workplace culture and leadership strategies or working with humans to empower them to act on their values every single day; my delivery is always practical, real and achieves results.
I have the badges from appearances on the conference circuit and I’m often seen contributing to publications including being featured in Forbes.
My story.
Over the last 23 years I’ve worked with a whole heap of amazing businesses and humans. I didn’t take the straight line route here.
My career started in PR and marketing — big brands, big budgets, even bigger egos. NHS. M&S. Lambrini (yes, that campaign). One minute I was pitching sparkle and slogans, the next I was defending them in front of the Health Select Committee. It’s been interesting, and fun.
But even then, my heart was always with the people. Not the press releases, not the execution, not the strategy. I saw it over and over again: strategy without people is just… noise. And too often, the very people powering the business were the ones being overlooked.
That realisation hit hard when I was 27 weeks pregnant and my corporate job vanished overnight. The company went under, I had to make 50 people redundant (myself included), write the press release, and walk out with a bump full of uncertainty and a brain full of what now?
So, I did what many of us do when life collides — I cracked on.
With a newborn under one arm and zero business plan in the other, I started a PR consultancy from scratch. My first event? Six weeks postpartum, boobs leaking, mum in the car holding the screaming bundle of joy and chaos while I ran in and out clamping her to my chest in between keynotes. Glamorous? Not exactly. But real? Absolutely.
That messy, seat-of-your-pants moment taught me more about resilience, grit, and growth than any MBA ever could.
Since then, the business has evolved — from comms to consultancy to what it is now: a high-impact, purpose-driven leadership training and coaching practice that transforms the way individuals and organisations think, behave and thrive.
Why am I oversharing?
Because it matters. Because it’s real. And because stories build trust.
Over the past 23 years, I’ve built a career on lived experience, deep expertise, and an absolute refusal to pretend everything’s neat and perfect. That’s why clients trust me. That’s why the work goes deeper than just “upskilling.”
I’ve trained in NLP, become an advanced coach, studied the science of habit formation, resilience, emotional agility and motivation theory. I blend all that into workshops, coaching, programmes and strategy that don’t just look good — they land, they shift, they stick.
And every twist in my journey — redundancy, parenting, building a business from the boot of a car — it’s all part of why I do what I do today.
Because I believe that when we invest in our mindset, our behaviours, and our ability to lead ourselves, we create change that ripples out — into our businesses, our families, and our lives.
So yeah, I overshare. But I do it because behind every ‘professional bio’ is a human who’s navigated chaos and cracked on anyway. That’s who I serve. That’s who I build for. That’s who I am.
I’m a shouty mum of two kidults, a joyfully sweary northerner, and a champion of working parents, working women, and anyone ready to lead with less noise and more nerve.
And I still believe I have a book in me.
“I’m a shouty mum of two kidults – and this has also defined how and why I run my business”
How I can work with you
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Training, Development & Coaching
This is where the real shift happens. I design and deliver training that moves beyond theory and into lasting behavioural change. Whether it's mindset coaching for senior leaders, resilience frameworks for teams, or full L&D programme design — everything I do is rooted in The Inner Edge™ Principle. Because when people lead themselves better, performance takes care of itself. Expect energy, science-backed strategies, and zero fluff.
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FoundHer Fire
For the woman who’s not done yet — and knows her next level isn’t louder, it’s deeper. FoundHer Fire is where experienced women in business and female founders come to reignite — not just their ambition, but their belief, energy and joy. This isn’t a networking club or a surface-level sisterhood. It’s a high-calibre, coaching-powered collective built on The Inner Edge™ — where you sharpen your thinking, steady your energy, and rise on your own terms.
A private coaching community for always on, experienced women in business ready to rise from within.
By application only. -
Speaking & Hosting
If you want someone to light up the stage and drop real, actionable insight that sticks — I’m your woman. Whether I’m keynoting on culture, resilience, or women in leadership, women of a certain age, I bring the science, the story, and the straight-talking spark that gets people leaning in. Oh, and I’m just as at home on a panel or hosting a live event. Warning: may (will) contain humour, northern grit, possibly some swears and a mic drop or two.
Book Sarah to speak at an event, in your office or for your network