Meet Me.
Rethinking Peak Performance in life, leadership and business. Specialist in women in business in midlife | Emergenetics Associate | Owner Ministry of Midlife | Host of Change Catalyst & Empower Women
It's the one all about me.
Pull a chair up, get yourself comfy and have a little read about how I can bring some energy, motivation and fun to your training, development and L&D frameworks to create training programmes and coaching that work long after you, the delegates have left the room.
We all have inate, primeval drives, by doing them, by tuning into them and by working with them we are better. Understanding how we're driven impacts how we learn and determines how we embed learning, manage change, navigate uncertainty and how we nail our performance. This is what you will get working with me individually, as an organisation or as part of a group programme.
But how fabulous am I really, I hear you ask?
Well, let me tell you. I am fabulous, relevant, relatable and engaging. Or you can have a toot at what others say about me.
And if awards help credibility, I'm also an award-winning trainer, facilitator and workplace culture consultant. I'm in the business of behaviours, a business, performance and resilience coach enabling individuals and organisations develop success mindsets embedding positive behaviours for change.
I enable individuals and organisations to look at things differently, to behave differently to do differently. Which cascades from professional success to personal development to workplace culture.
I've harnessed years of front-line experience (this means I have A LOT of years of lived-in experience) to help support and develop individuals.
Whether it is developing award-winning workplace culture and leadership strategies or working with humans to empower them to act on their values every single day, my courses, my delivery is always practical, real and achieves results. I guard fiercely against tokenism and believe passionately in helping all individuals lead themselves forward as the root of all success.
I have the badges from appearance on the conference circuit and I’m often seen contributing to publications including being featured in Forbes. I'm really rather passionate (and very vocal) about helping all individuals bridge the skills gap regardless of gender, background or belief system.
And do get me started about women in the workforce and multi-generational working - I've spearheaded, developed and run many ‘Women in Leadership’ programmes determined to help women lead themselves forward in business and break the bias.
‘Ministry of Midlife’ is my online platform designed to help women in midlife bridge the barriers and build a performance mindset for personal and professional development.
My Coach in your Pocket programme provides on the go coaching for individuals and businesses looking to support women in the workplace. The 1-1 Performance & Resilience Coaching for high performing, always on midlife women builds self-leadership, resilience and manages energy systems to create impact and develop systems for success.
And Rethinking Your Success is the game-changing group programme revealing the secrets and busting the myths of midlife performance - a must for any woman determined to live life on her terms professionally and personally, taking back control and banishing burnout.
My Story:
Over the last 22 years I’ve worked with business and individuals starting my career in PR and marcomms. I’ve worked with some pretty huge businesses from the NHS, to M&S, to Princes Food, to Hoover to Lambrini (yes I was part of the marketing team that brought the UK ‘Girls Just Wanna Have Fun’ before then having to sit before the Health Select Committee talking about the dangers of such advertising with young minds).
Working in leadership roles across business, I realised that what I really cared about was the people, the individuals, helping them develop, grow and thrive in work and beyond. I realised that at the heart of every business was the people and yet so often they were the forgotten essential ingredient to success.
Today I work as a business consultant, a coach, a mentor, a trainer and facilitator and speaker.
I started running a business when I was 27 weeks pregnant with my now nearly 22 year old. I was working for a major telecomms company that went bump when the market crashed. I had to make my team of 50 redundant, write the press statements and make myself redundant. It taught me a lot about people, about kindness, about teams. My team all took the news with dignity, understanding as I individually talked to every single one of them. I still remember that many of them were more concerned about what I was going to do with my bump and no job; and my marketing manager is still a great friend today. The bosses of the company not so much – and again taught me how I didn’t want to be.
And as much as I tried to convince myself otherwise, it turned out that the bump was not a whole heap of vanilla slices but a daughter. So I was up the duff, without a job feeling all sorts of panic wondering if someone could just come and adult for me for a bit because it all felt a bit too big (and that wasn’t just the size of my belly), but it turned out it was on me.
And if I wanted to pay the mortgage, I needed to do something about it.
So I set up a business which back then was a PR and marketing consultancy. Six weeks after 'popping' out the daughter (she was also 4 weeks early) I was running an event with my mum sat in the car outside holding the screaming banshee whilst I ran out in between stuff to clamp her on my boob before going back to work. There was no business plan, no forecasting - just a need to pay the mortgage and crack the feck on...which has mainly been my ongoing mantra.
Why am I oversharing?
Because sharing is human – and humans need to build a know, like and trust factor to work together and because my story has determined what I do today.
“Sarah is a fantastic leadership coach - she really upped my own energy and willpower to succeed - but she also asked the hard questions to make sure that I was exploring every avenue of my business and ideas. She added a huge amount of value and I would recommend her if you’re looking to get to the heart of a problem and find a solution.”
“I’m a shouty mum of two kidults – and this has also defined how and why I run my business”
Over the last 22 years, the business has morphed and evolved through consultancy into contracting going into organisations to help them build social, PR and content teams and then around 8 years ago I realised that what I loved was the training and developing of the people in the business so I trained as a NLP practitioner and advanced coach and started evolving the business into what it is today - a training and learning organisation with a passion for personal development - because if you focus on your personal development; if you invest in your mindset, behaviours and habits you will supercharge your professional development and your thriving skills in life.
My road to here has taught me how to do things, it’s definitely taught me how not to do things. It’s also gifted me a real insight into what people need and my own subsequent training and development has supercharged me into a world of learning, development and change that allows me to work with brilliantly talented humans developing mindset, behaviours, belief systems and processes that help not hinder.
I’ve won a raft of awards for my work with organisations on their workplace culture and I’m a judge on the UK Company Culture Awards.
Personally, I guard fiercely against tokenism and believe passionately in helping all individuals lead themselves forward to manage their own success strategies.
I’m a shouty mum of two kidults – and this has also defined how and why I run my business. I’m a mum first, it’s my favourite job, it’s why I was put on this earth and I believe that we can celebrate our roles as parents as well as showing we can work hard and with joy – it’s what makes us who we are and gives us our why in work. We don’t have to be one or the other, we can be both.
And I still believe I have a book in me.
How I can work with you
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Training, Development & Coaching
Explore my work with Leaders, Teams & Workplace Culture.
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Ministry of Midlife
Coaching support for midlife women in business and in their personal lives.
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Speaking & Hosting
Book Sarah to speak at an event, in your office or for your network